He Wants You To Excel In A Down Market

After launching and growing two national home improvement businesses, Johnson learned that homeowners often come out on the short end of the stick when it comes to buying home services. While there are many licensed and insured professionals, there are also those who lack the skills and integrity to provide the quality products, services, and values that homeowners deserve.

In 2004, Johnson decided to put into action the principles he learned about providing homeowner value that generates customer loyalty and above average referrals into a focused home improvement product operation. After looking at various industry products and services, Johnson decided that one of the greatest opportunities to improve homeowner value was in the replacement window business. Johnson's objective for his new venture was to develop a compelling value proposition offering top-quality, affordable replacement windows. He succeeded when he launched Clear Choice USA in 2004. It has now become North America's fastest growing replacement window company.

The business philosophy and approach that Johnson applied is simple. Demand and provide homeowners the very best vinyl replacement windows available. He did this with The Signature Series, the industry's leading replacement window product line. Johnson offers these windows to homeowners at a price that provides a savings of 50%, or more, as compared to prices charged by 95% of other replacement window companies.

In pursuit of his vision, Johnson developed a superior business model that provides affiliated Dealers with far more than just a competitive advertised consumer selling price of $185.00 Installed. The business model also provides his growing North American network of over 100 dealers with an opportunity to drive cost-effective leads with phenomenal sales closing rates-double industry averages. Also, practical and attractive homeowner product options are available to enhance Dealer revenue and margins. Johnson's business model is topped off with professional Dealer training and convenient central order processing, as well as, field-tested marketing and sales support, and a customer satisfaction priority. These support services start with a 3-5 day training class in Atlanta and continue during the entire Dealer relationship. His total package is a business recipe that can grow market share in good times and bad.

If you are operating a successful contracting, remodeling, or replacement window company and find that business is starting to go south because of our slowing economy, you may want to consider applying for a "Recession Proof" Clear Choice USA Dealer license.