Marketing Support

Marketing Penetration That Drives Business

Clear Choice USA is building a strong brand presence that rivals any national replacement window company. From The Wall Street Journal to USA Today, to nearly every major industry trade publication, as well as an aggressive Internet advertising campaign, the company runs its national campaign year round with quality and consistency.

To promote Clear Choice USA Dealers locally, the company provides comprehensive marketing and media planning to target homeowners. Marketing support includes a personalized web site to drive leads directly to licensees; a Clear Choice USA logo apparel package; and an array of marketing materials, including:

• Brochures, stationery, business cards, truck graphics
• Full page color ads, newspaper inserts, black and white newspaper ads
• Art files for direct mail postcards and co-op direct mailers like Valpak, Money Mailer, etc.
• Tradeshow signage for local Home & Garden shows, yard signs and door hangers
• Yellow Pages ads and TV spots that can be modified for local use
• Press release and advertorial templates for use with local press
• PowerPoint presentations, letters, tracking tools and guidelines for collaboration with local real estate investors and developers.

Materials are downloadable from a password-protected website and can be customized with local contact information and, in some cases, a specific customer offer. Tips and information for each marketing medium, plus photography, colors, fonts and logos are included, so it's easy to build an integrated, multi-media campaign that is market specific.